Indonesia Tourism Destination Analysis
About the Data
The data source is from Kaggle: Indonesia Tourism Destination.
The data contains all tourism sites from 5 big cities in Indonesia which are: Bandung, Jakarta, Semarang, Surabaya, dan Yogyakarta.
The 3 datasets included from the source are:
- tourism_ with _id.csv which contains information on tourist attractions in 5 major cities in Indonesia totaling ~400.
- user.csv which contains dummy user data to make recommendation features based on user.
- tourism_rating.csv contains 3 columns, namely the user, the place, and the rating given, serves to create a recommendation system based on the rating.
The destinations are divided into 6 categories, those are:
- Bahari: maritime destination, beach.
- Budaya: cultural heritage.
- Cagar Alam: natural destination (e.g: mountain, forest).
- Pusat Perbelanjaan: mall, traditional market.
- Taman Hiburan: amusement park.
- Tempat Ibadah: worship place (e.g: temple, mosque).
Objective
- To tell which city has the most number of tourism destinations and its ratings, whether it is affected by the price or time spent to go there.
- To tell which category is more known to the user, and the relation with price and time to go to nearby places.
Data Analysis
Overall Analysis
There are around 400 tourism sites in those 5 cities.
With Yoyakarta who has the highest number, in total of 126 tourism destinations.
While Surabaya has the lowest number for tourism destinations and users.
"Taman Hiburan" category has the highest number of tourism destinations and visitors. The lowest number is for "Pusat Perbelanjaan".
Overall, all the category has almost the same rating. But "Tempat Ibadah" has 4.7 stars rating, which could be because the lower number of its destinatins.
But, in contra, "Pusat Perbelanjaan" which also has the lowest number of destinations only rated 4.4 by users.
401 tourism destinations cost zero rupiah, FREE!. Total of minutes to go to nearby place is also mostlikely 0 minutes.
The City with Most Tourism Destinations: Yogyakarta
Among the destinations, "Taman Hiburan" category has the highest number of both visitors and sites. While "Pusat Perbelanjaan" has the lowest number.
Surprisingly, in Yogyakarta, there is no user that put any destinations into "Tempat Ibadah" category so, it is recorded that there is no "Tempat Ibadah" category for tourism destination.
All destinations have 4.5 stars rating, except "Pusat Perbelanjaan" who has 4.4 stars ratings which maybe caused by its lower number of destinations.
The Highest Number of Tourism Destinations by Category: "Taman Hiburan"
- Total of Tourist Destinations: 135.
- Total of Visitors (user's data): 300.
The cost is also vary from IDR 0-300K, the time needed to go to nearby place is also vary from 0-400 minutes (which means, there are some places that are in the middle of nowhere).
The Lowest Number of Tourism Destinations by Category: "Pusat Perbelanjaan"
- Total of Tourist Destinations: 15.
- Total of Visitors (user's data): 213.
Even though the entry fee is free, it still has the lowest number of destinations and visitors.
This could be caused by the time needed to get there, with could get to 90 minutes.
Insight
Based on the data analyzed before, there are some insights that could be put into consideration:
- Exploring: More exploration on the category of "Taman Hiburan", especially those in Yogyakarta. So it could be suggested to the users more, especially nearby places.
- Encouragement: While Surabaya has the less tourism destination, there could be some hidden gems that are only in Surabaya. Encourage people to visit it.
Further Analysis
What kind of tourism destinations we could recommend to specific users (based on user's age and location)?
